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Competition in Manufacturing
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Foreseeing the future

The manufacturing industry in India is emerging as the major contributor in the overall growth of the country, says KV Ramaswamy


Aconstructive effort is being made that could transform the overall picture of the manufacturing sector in India. The concept of competition can be defined in many ways. Here competition refers to rivalry between firms in a market for certain things such as market share and profits. Market power is the ability to raise market prices above competitive levels and exclude competition. We need to distinguish between competition in, and competition for, a market. Competition in a market refers to actions of incumbents in an established market and those potential entrants who would like to sell the same product. The instruments of competition would be price or capacity (quantity competition) and other non-price instruments such as new products and advertising. This involves erecting entry barriers, product differentiation, research and development, vertical integration and so on. Competition for a market is defined as a process of creating a new market, based on innovative technologies and/or new standards (for example, new operating system for Windows). This involves challenging the sellers of existing products through introduction of new products or creating potential competition by upfront investment in facilities to supply a new product. Here, the instrument of competition is not the price or capacity. Measurement of competition for a market is much more difficult than the measurement of competition in a market. Here, our focus is on assessment of the extent of competition in the markets of the Indian manufacturing sector. We examine the existing recent evidence on the state of market structure, market conduct and market performance to understand the extent of competition in Indian manufacturing.

Manufacturing sector in India: size and structure
The manufacturing sector in India is still relatively small. The share of the manufacturing sector in GDP has remained more or less stagnant in 1990s (Table 1).

Trade and industrial policy:
liberalisation in 1990s The industrial and trade policy reforms initiated in 1990s have substantially altered the state of competition in Indian manufacturing industries. Some of the changes made are as follows:
# Removal of legal barriers to entry
The foremost instrument of industrial policy was the industrial licensing for private entrepreneurs, based on the Industries (Development & Regulation) Act of 1956. The new industrial policy of 1991 abolished industrial licensing, except in 18 industries. In 1993, the passenger-car industry was delicensed, followed by white goods, and the entertainment electronics industry in 1996. The sugar industry was de-licensed in 1999. At present, only six industries require compulsory licensing. They are potable alcohol, tobacco products, electronic aerospace, defence equipment and drugs and pharmaceuticals.

# Removal of capacity expansion, takeovers and merger restrictions on large firms
The barriers towards the entry in larger firms put in place by the Monopolies and Restrictive Trade Practices Act of 1969 and the Foreign Exchange Regulation Act of 1973 have been removed.

# Raising foreign equity participation
Equity participation greater than 51 per cent is permitted on a caseby- case basis and the nature of production activity. This was later liberalised to enable setting up of 100 per cent subsidiaries in the manufacturing sector, without any restriction on the number of such subsidiaries.

....CONTD

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