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Tiger Trail
March-April 2003
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Zoning in on success

The Government of India is eying eight per cent annual growth in GDP. A growth rate of 8-10 per cent could create employment for millions in India. For India to achieve this in the current year Foreign Direct Investment (FDI) must supplement internal savings and investment rates, and a good chunk of the output from FDI should be exported.

According to China Securities Journal, in the year 2002, the fixed asset investment in China rose 16.1 per cent over the previous year. China’s economy grew at a robust eight per cent last year on strong exports and sustained state spending on the infrastructure. The annual combined exports of China, Hong Kong and Macau are about $410 billion, while India’s exports are about $41 billion. Take away China’s exports and its spectacular growth will disappear.

Western corporations invested in China attracted by the huge market potential of China. Today, FDI has transformed China into a massive exporter. India’s typical export basket of software products and services, gems and diamonds, minerals, and agricultural products may not be adequate for the desired rate of growth. India needs a larger export market for manufactured goods. Indian brand names are not yet established abroad to generate the exports India needs immediately. Foreign manufacturers, who invest in production facilities in India, already have established markets outside India. If India offers a viable manufacturing base for exports to Asia or the West, she would attract adequate FDI for sustaining the desired growth rate.

With the exception of certain countries like China, Malaysia and Thailand, manufacturing exports from most developing countries are from labour intensive industries like garments and leather goods that exploit cheap wages. The composition of manufacturing goods from capital-intensive industries like industrial machinery, and electronic goods in India’s exports is about $3 billion in 2000. China’s export of machinery and electronic products in 2002 is estimated at roughly $160 billion. This indicates India is not in the same league as China in manufacturing exports but is still in the same league as Bangladesh and Sri Lanka, which mostly export garments. After gems and jewellery, garment exports are the second largest component of India’s manufacturing exports. Most jobs created in such industries do not require highly skilled workforce. For India to become a serious exporter of machinery, consumer and electronics goods, she must attract FDI in these capital-intensive industries.

However, attracting FDI in capital-intensive manufacturing industries such as electronics and machinery would require India to take new initiatives. Various studies from India and abroad have shown that manufacturing FDI flows into India are slowed by slow-moving transportation, insufficient and piece-meal reforms, bureaucratic hurdles, sluggish government agencies, tardy labor reforms, poor infrastructure, and high rates of import duty and other tariffs.

How is it possible to increase the rate of FDI into high technology manufacturing in India? India must invest in special economic zones (SEZ) that provide relief to foreign investors from the slow-moving bureaucracy and antiquated infrastructure. The Government of India has already invested in Special Economic Zones in major port cities. A glance of the Indian SEZ website shows a desire on the part of the government to boost manufacturing exports. The exports from the eight SEZs in the first six months of this financial year is about $1 billion with employment of about 90,000 people. Is the magnitude of exports from SEZs adequate for India to become a major exporter of manufactured goods? No.

While India’s physical infrastructure is deterrence to FDI in manufacturing, in contrast, SEZs should boast modern physical infrastructure and access to India’s skilled workforce. These Zones must operate on a new set of industrial, trade, tariff and labor policies that would make investment in these zones more attractive than in China or other competing nations in Asia. The policies, procedures for investment and various clearances must be simplified and as transparent as possible. The government agencies that operate in these zones must be newly created. They should recruit employees with education in India and foreign nations, preferably an MBA degree and years of experience interacting with foreigners or foreign businesses.

The success of these zones would depend on their coastal location, world-class infrastructure in high-speed highways, access to suppliers, housing, education, health, transport (air and sea), water, power, information technology and telecommunications. A coastal access would reduce the dependence of manufacturers in the zone on India’s slow-moving highways. Honk Kong, Singapore and Macau are apt models for this export-oriented manufacturing zone.

Superior supply chain management has created dominant players in the USA such as Wal-Mart (mega retailer with annual sales in excess of $230 billion) and Dell Computers, to name just two. Other manufacturers and retailers are also streamlining their respective supply chain. China figures in the supply chain of many US manufacturing firms. The export zones suggested here are intended to create manufacturing facilities that would serve as supply partners to renowned global firms, whose brand names and global reach will give easy access to world markets for parts and products made in Indian SEZs. India-based manufacturers should receive assistance to become part of the supply chain for renowned US or other Western firms locating in the SEZs. This would require excellence in cost, quality and and an ability to provide just-in-time delivery.

For years, India has aspired for more FDI but this has not happened. One concrete step would be to elevate India’s SEZs to new levels. If new SEZs could be so constructed as to relieve foreign manufacturers’ dependence on the existing highways and ports, the SEZs may become attractive destinations for leading multinationals from abroad.

One large new SEZ in India, which attracts many multinationals to one world-class location that offers a strong supply chain, is preferable to many small SEZs scattered all over the nation. It is essential to seek input from leading multinationals before designing a large world-class SEZ, the future Macao or Singapore on Indian soil. This calls for thinking big, a break from the past, and a daring move.

Paul M Swamidass, Professor, Auburn University
Balram Avittathur, Assistant Professor, IIM Kolkata

 

 

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