Snap-on Tools, the US$ 2.4-billion US
tools manufacturer has decided to
foray into the Indian market.The
company plans on investing US$ 130
million in the country through its wholly
Indian subsidiary, Snap-on Pvt Ltd. Based on
a better understanding of the local market,
Snap-on will consider setting up a fullfledged
manufacturing facility in India.Their
products are quite known and used for
installation, maintenance and servicing in
the aviation industry (commercial and
military), military bases, oil exploration,
hydro, thermal and power plants, mining,
automotive sector and general industries.
Business model
The company's business model for India is
based on our robust economic growth that
holds promise of sustained expansion for
them. The initial focus is on actively
serving customers with a strong, incountry
team and then developing plans
for manufacturing, which will meet the
unique needs of the Indian market. The
company has begun by setting up four
divisions in India - hand tools, power tools,
equipment division and cutting tools. In
each category, the company is in the
process of establishing dealer networks
across the country and has a distinct
distribution and sales model. BAHCO,
Hoffman, JBC, Blue Point, Fish and Hook,
Sandflex and Kron are few of the subbrands
that Snap-on plans on introducing
in the Indian market.
The company is using innovative
distribution models to service its customer.
The Hand Tools distribution will be
customer focused, that is each distributor
will be allotted a limited number of
.........CONTD
