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OUR b2b MAGAZINES
 
July_Aug 2003
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Coming of age:
The case for exports

As exports move to a higher gear, India’s manufacturing sector seems poised for a quantum leap, as this extract from an Edelweiss Capital report underlines

The Indian manufacturing sector has shown clear signs of a turnaround, re-emerging from a five-year phase of a slowdown. Its growth has been predominantly led by exports which grew 19 per cent in FY03 compared with a 5.5 per cent Compounded Annual Growth Rate (CAGR) between 1996-97 and 2001-02. As exports move to higher gear, it will continue to drive growth in select sectors.

In FY02 manufactured products accounted for 76 per cent of total merchandised exports. Twenty years ago this share was 46 per cent. In the last 10 years, manufactured exports have grown at a 10 per cent CAGR as against a 6 per cent CAGR in primary products. From FY99-FY2002, the trend is strikingly in favour of manufactured products with a 9 per cent CAGR compared with a 1 per cent CAGR in primary products. In spite of the increasing share of manufactured products as a percentage of the export pie, the top ten products are primarily from labour-intensive categories. Going forward, we see this composition changing significantly.

Skill-intensive manufactured exports

India enjoys a strong advantage in skill-intensive products. The last three years’ (FY1999-2002) data of the Director General of Commerce and Intelligence (DGCIS) of the Government of India clearly shows acceleration of exports from these sectors. Engineering goods reported a 15 per cent CAGR in exports and pharmaceutical and chemicals exports clocked 14 per cent CAGR during this period. As per the preliminary numbers released for FY03 by the DGCIS, the engineering sector reported a 24.7 per cent growth and basic chemicals reported an 18.2 per cent growth in exports.

Leveraging traditional advantages

India offers a host of advantages that could directly and indirectly drive export growth of manufacturing companies. These include availability of inexpensive labour, availability of skilled manpower, low labour costs, a rich natural resources base and availability of metal-based raw materials at lower prices. These advantages could catalyse India’s export growth vis-à-vis other emerging markets including China.

Availability of labour and low labour costs

Low labour cost works in favour of Indian manufacturers. The average hourly wages for a graduate/skilled worker in India are $7 as against $30-50 in most developed countries and $15-40 in developing countries. Table above gives a per-hour comparison of wages across countries. India is closer to China and is well placed to exploit this advantage. Though India ranks low on labour productivity, wages, as a percentage of sales, are around 5-9 per cent vis-à-vis 25-35 per cent in Europe and US for similar industries. Low labours costs will continue to remain a major advantage for the Indian manufacturing industry.

Availability of skilled manpower

According to "The World Competitiveness Yearbook" published by the International Institute for Management Development (IMD), in availability of skilled manpower rating, Indian ranks second with 7.4 points, as shown in table above. However on availability of qualified engineers (see table), India ranks first with 8.5 points on a scale of 1-10. India has 0.8 million engineering graduates who are in working age. Importantly, the working age group will continue to be favourable to India vis-a-vis other countries.

The advantage of availability of skilled labour at lower costs impacts a firm’s cost structure. The result is that employee expenses as a percentage of revenues would be lower compared to that in other countries. This gives Indian corporates a strong edge when they are pitching in global markets.

Low-cost raw materials

India is endowed with rich natural resources, a major plus for metal-based industries. Leveraging this advantage, Tisco and Hindalco have emerged as the lowest cost producers of steel and aluminium respectively.

To identify India’s competitive advantages in various categories of manufactured products, the Unite Nations Commission for Trade and Development (UNCTAD) classification of products has been used according to industrial upgrading based on factor intensity relating to resources, skill and technology. All products have been classified under five categories.

1) Non-fuel primary products (vegetables and fruits, minerals and tobacco)

2) Labour and resource-intensive products (textiles, leather, toys and clothing)

3) Low skill technology-intensive products (iron and steel, metal products)

4) Medium skill and technology-intensive products (motor vehicles, electrical and non-electrical machinery and plastic products)

5) High-skill and technology-intensive products (computers, communication equipment, chemicals pharmaceutical and scientific instruments)

Considering India-specific advantages, India is believed to have an edge in medium and high skill-intensive products. Experts also corroborate the view that India has a competitive advantage in manufactured products. Industries with the global competitive advantage are: agro-chemicals, auto components, engineering, pharmaceuticals and specialty chemicals. These will report faster export growth rates in the coming years.

Recent performance

As seen from Chart below, in India, labour- and resource-intensive industries accounted for 60 per cent of total manufactured exports of $34.5 billion in FY02. High skill- and technology-intensive products have grown at a 13 per cent CAGR during the last six years, primarily led by pharmaceuticals and medical equipment industries; labour-intensive products have grown at a 5 per cent CAGR during the same period.

Besides the various India-specific advantages and factors that engendered a conducive business climate, there have been other business enablers that will catalyse export-led growth for manufacturing companies. These are categorised as industry and economy level enablers and company level enablers. 

Economy/Industry level enablers

These business enablers have a tremendous positive impact on Indian companies.....

....CONTD

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