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Made in India?

SN Chary highlights the lack of preparedness of India in setting up a solid manufacturing base and exploiting its full potential

Indian manufacturing is grabbing headlines in magazines and dailies all over India for the right reasons. This sector of our economy was written off as dead by most until recently; however, suddenly everybody is mentioning industry in the same sector with profuse accolades as ‘global champions’. The truth is somewhere in between: Indian manufacturing sector was never dead, nor has it now metamorphosed suddenly into what people call a world-beater.

SOLID MANUFACTURING BASE

India has always had a solid base of manufacturing industries. Thanks to the Nehruvian policies – however criticised they may be today – India has had a whole range of basic industries like iron and steel, machine tools, heavy electricals, earth-movers, electronics, aerospace, nuclear, basic and bulk drugs, basic organic and inorganic chemicals, petroleum exploration, petrochemicals and several others.

It is true that many of these industries that were in the public sector turned out to be giant-sized, flabby and therefore less productive than were expected, to the extent that today these are being disinvested or privatised with a Ministry. However, the lead given by these industries cannot be ignored.

Similarly, the policy of setting up small scale industries and promoting them also played a major role in promoting the budding industrialists in the private sector, which otherwise could have been dominated by a few industrial houses in the private sector. Also, in the past, several industries in the private sector must have floundered through inefficiencies, ignorance, lack of skills and lack of information. But, they have treaded a path for other businessmen to follow. The point is, at this time we may perceive these as being irrelevant or defunct, but these have served their purpose of setting up a solid manufacturing base in our country.

CUSTOMER-FRIENDLINESS AND LEARNING SKILLS

We had manufacturing industries then and we have manufacturing industries now – the efficiencies and the technologies used have changed or improved. There is no denying that here are, indeed, a few world-class industries. But, the number of such industries is limited even now, despite all the euphoria about our ‘newly found’ capabilities. In fact, capabilities are something that we always had in abundance. We had the base or foundation. What we lacked was the zest, the burning desire to make it globally, to fill the available demand worldwide and to keep on growing exponentially.

We also lacked and still lack a good understanding of the global market. Then there’s the lack of understanding in comprehending the requirements of the consumers worldwide. We are still woefully behind others in the one characteristic that is so vital – customerfriendliness. We still lack in another important attribute that is essential for success in business today – ‘learnability’. This is the ability to learn, to listen to the other person, and to finally arrive at an understanding of the customer’s true needs.

POTENTIAL EXISTS BUT UNFULFILLED

One surely wishes that the pundits of the ‘boom’ be proved right. They say that the exports ‘could’ multiply several times within a decade. They say, for instance, that the garment exports could grow from $3 billion to $50 billion within the next 10 years. No one can deny the potential for exports worldwide.

The world always had a tremendous potential for all kinds of goods – textiles, garments, leather goods, engineering goods, auto components, automobiles, bicycles, motorbikes, electrical and electronic machinery, watches and clocks, and also base metals.

After all India’s exports, including gems and jewellery, have always been a fraction of a per cent of the world exports. So, the ‘potential’ has always been there. The point is that this potential has never been exploited. One has to look at the various reasons why it has not been realised.

.........CONTD

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