With moderate beginnings
from a small town in
Gujarat to the founder of
India's first privately owned Fortune
500 Company, Dhirubhai is a
quintessential story of rags to
riches. Not a product of the formal
education system, Dhirubhai was
known for his astute business
acumen and entrepreneurial
prowess. No wonder Dhirubhai's
business philosophy was quite
different from his contemporaries.
This book is not about
Dhirubhai's life, or how Dhirubhai
went about building his huge
business empire. The book
'Dhirubhaism' is an attempt to
capture those unique insights that
Dhirubhai shared with the author
in several interactions during their
long association.
The 15 Dhirubhaisms put
together bring out the work
philosophy of Dhirubhai and give
us a glimpse into the remarkable
thinking process and practices of
one of India's most
successful entrepreneurs.
The 15 Dhirubhaisms explained in
the book are as follows:
?? Roll up your sleeves and help
?? Be a safety net for your team
?? Be a silent benefactor
?? Dream big but dream with your
eyes open
?? The arm-around-the-shoulder
leader
?? The Dhirubhai theory: Supply
creates demand
?? Money is not a product by itself
?? Leave the professional alone
?? Change your orbit, constantly
?? Optimism, the core of
Dhirubhaism
?? You can find a friend in every
human being
?? Think big
?? Hold on to your dreams
?? Bet on to your people
?? Be positive.
None other than Mukesh
Ambani himself, the Chairman of
Reliance Industries Ltd, writes the
foreword of the book.
He says,
"More than ambition, challenging
adversity provided my father,
Dhirubhai Ambani, with the
adrenalin that spurred him to build
a fine business enterprise in less
than three decades. An obstacle, he
liked to say, is an opportunity, not
an obstruction. It compels you to
find ways to duck it, circumvent it
and vault over it.
A setback is no more than an
interlude to prepare for a leap
forward. Hard times must indeed
beckon you to strive harder to
excel in your endeavours."
He further mentions, "What
galled Dhirubhai's critics and
detractors was his success in
outwitting them at every run.
....CONTD
