With the economy in the
fast lane, the luxury car
segment in the country
is getting bigger. The market is
growing and all leading players
want to grab bigger and bigger
shares of the pie. So it is not
surprising that we see newer
editions of high-end cars being
launched for the Indian customer.
Recently, DaimlerChrysler India
launched the latest edition of its
S-Class diesel, the S 320CDi L and
the premium Mercedes-Benz
CL-Class, for the Indian market at
the Brand Showcase in Mumbai. Dr
Wilfried Aulbur, MD and CEO of
DaimlerChrysler India, unveiled the
cars along with Director for
Corporate Affairs & Finance Suhas
Kadlaskar and Director of Sales and
Marketing, Sanjiv Sahajwala.
The Brand Showcase featured
the complete range of Mercedes-
Benz cars in India - the debutante
S-Class and the CL-Class as well as
the E-Class, the C-Class, and the
completely built imported range:
the SLK-Class, CLS-Class and the
M-Class. The Maybach was also
featured in the show. Buoyed by
strong sales growth in 2006, the
company is looking forward to a
significant sales outlook in 2007
powered by a comprehensive
portfolio of products, wellentrenched
sales-service network
and strong traction with local
markets. As a positive step to cater
to the demands of the company's
India operations, DaimlerChrysler
has recently signed an MoU with
the Government of Maharastra for
a new plant at the Chakan area
in Pune.
"The idea of the Brand
Showcase is to share our
enthusiasm about growth and
direction of the company- and to
interact with our friends, customers
and media in their home
cities,"said Dr Aulbur."We are
committed to offer our customers
the latest products in the least
possible time. A very good
example of this is our introduction
of the new S-320CDI L and the
fantastic luxury coupe, the CL
class," he further added.
DaimlerChrysler is the only
automobile company in India to
have completed ISO9001: 2000
certification for its entire dealer
network. "To satisfy the aspirations
of our customers, we now have
easy vehicle loan schemes with
longer pay-outs which effectively
mean that possessing a Mercedes-
Benz is within-reach of our aspiring
customers," said Mr Kadlaskar.
The Mercedes-Benz S320CDi L:
for over five decades, the S-Class
has signified a special aura,
intelligent technology and highest
quality. The new S 320CDi L not
only continues this tradition, but
also lends a new meaning to it. As
with its predecessor, the debutante
introduces technical innovations
that make the flagship
Mercedes-Benz model an example
for others to follow. Pioneering
safety features and exemplary
comfort are once again the
outstanding attributes of the S 320
CDi L. The new S 320 CDi L also sets
standards with its agile handling. It
is replacing a model series, which is
a leader in the luxury class. Indeed
the new S-Class gives new
dimensions to its theme:"Heaven
can wait". The Mercedes-Benz
CLClass: The new CL-Class is yet
another masterpiece by Mercedes-
Benz. Just as this luxury coupé
points the way into the future with
its innovative technology, its
design is a protagonist for a new
aesthetic appearance-a new
Mercedes style. This is
characterised by interplay between
taut, striking lines and large,
tranquil surfaces. This design idiom
lends the Coupé a very special
presence. Other design features
which were already have also been
reinterpreted in the new CL-Class,
.....CONTD
