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Trends

Future inclinations

David Smith presents top technology trends for the year 2007, which will have significant impact on companies that use technology for competitive advantage

For the third year, Technology Futures, Inc (TFI) provides a list of forward-looking trends for the year 2007 that will significantly affect companies using technology for competitive advantage. 2005 and 2006 were years spent building capacity and capabilities.We characterise 2007 as one of transition.We see tipping points in several technology areas, consequently positioning many companies in a multitude of markets. Two examples of these tipping points are broadband penetration and the death of single core processing chips. The list below provides more information on these trends and others that will be of great consequence to those involved with global business, technology business process, science and universities, government agencies, federal labs, corporate labs, and technology savvy consumers. Top technology trends for 2007 Broadband and high-speed wireless penetration rapidly increases, as does the growth of new applications that can exploit these higher speeds.

In 2007, we begin to see broadband (wireless and terrestrial) exploited for new markets, as well as dramatic changes in old markets. A good example in 2007, more money will be spent for online advertising than for print advertising. The digital home will reach a tipping point with the integration of electronic gaming, MP3/high-def audio, do it yourself (DIY) content production (such as Google YouTube and the media content of MySpace), high-definition television and increasing demand for IPTV using new generation game consoles and set-top boxes.

This do-it-yourself content creation will vastly expand on P2P networks and will ride on the back of expanding computing power, storage expansion, broadband penetration, and Reed’s law of community building. Social networking, which took off during 2006, will expand during 2007 to further personalise life on-line. This personalisation will be both media intensive, such as on MySpace and content intensive, such as the Google personal homepage, which is the fastest-growing of all Google products. The IT world sees several tipping points with the death of single core processors and the

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